Maruti Suzuki Introduces Immersive Showroom Experience in India – Metaverse Experience

Maruti Suzuki, one of India’s leading automobile manufacturers, has declared that it is going to revolutionize its customers’ retail experience with a metaverse. On the 1st of January, the company announced that it will launch Arena, a virtual reality (VR) network for its customers, that will allow them to experience the products.

Maruti Suzuki Readies for Metaverse Showrooms

In order to give customers an entirely new look at their products, companies are now turning to virtual reality and metaverses. Maruti Suzuki, one of India’s top car manufacturers, has revealed that it will be offering an immersive, metaverse-based showroom experience for its vehicles.

The firm that has sold millions of cars in the Indian market said it will launch its Arenaverse Network, which will enable customers to interact with all the cars that the company offers. Customers can customize the cars with different options, and the proposed changes can be viewed in a virtual model of the vehicle.

The company won’t be the only one to benefit from this experience. According to a press statement, sales representatives will also be able to offer advice to customers about possible options and how it works.

Native Virtual Reality and other Alternatives

Maruti Suzuki customers will be able to experience a virtual representation of all available cars and their features. The company has dispatched 700 VR headsets across the country to its dealers network, allowing customers to experience the full metaverse showroom experience of Arenaverse.

However, this will also be available online via Arenaverse, so customers who are not at these points of sale can still enjoy the experience on their mobile devices and PCs. Commenting on the importance these developments are to the company, Shashank Srivastava, Maruti Suzuki’s Senior Executive Director of Marketing said:

At Maruti Suzuki, our already strong digital journey has been further strengthened to cater to new customer needs. We have taken this digital journey one step ahead by bringing the largest national auto retail network to you, into the metaverse.

The metaverse has also been utilized in different ways by car makers. In November, Renault announced the launch of its industrial universe, which is designed to save up to $330 million. In December, Fiat, the automotive brand owned by Stellantis, also launched a store, La Prima by Bocelli, on the metaverse for its 500e customers.

What do you think of Maruti Suzuki’s transformation of its retail experience into a metaverse? Let us know in the comments below.

Images credit: Shutterstock, Pixabay, Wiki Commons, AjayTvm, Shutterstock.com