Binance teams up with Brazil’s CBF to launch NFT for football league


  • Binance states the NFT will give supporters an opportunity to bond with their teams during the tournament.
  • Users need to register and carry out KYC before unlocking the NFT.
  • The NFT will among other advantages give holders access to the soon-to-be launched gamified platform Fanverse.

Binance, the global biggest cryptocurrency exchange platform and leading blockchain infrastructure provider, has partnered with the Brazilian Football Confederation (CBF) to launch the first-ever NFT of Brasileirão Assaí.

We firmly believe crypto and blockchain are the future of money and the internet, bringing countless benefits to people, particularly in developing countries,” Guilherme Nazar, the country manager for Binance in Brazil, said in a press release.

The collaboration with CBF will not only give Brazilian football fans a chance to connect with their beloved clubs, but also an opportunity to learn about crypto. The NFT project will assist these fans reap the benefits of crypto and blockchain technology, Nazar added.

NFT holders to receive prizes and other benefits

The Brasileirão Assaí, or the Campeonato Brasileiro Série A, is a top football competition in Brazil and the NFT initiative is aimed at improving match experience for fans. The NFT Season Pass is claimable for free by supporters who follow three straightforward steps, Binance noted in a their announcement.

Beginning Friday, 14 April 2023, fans can redeem a serial code for the NFT by registering at the Brasileirão Assaí website. After accessing the Binance NFT landing page and signing up on Binance, interested fans will proceed to finish a KYC process before unlocking the NFT.

The NFT will offer other exclusive perks to football lovers in the country, such as access to the gamified platform Fanverse, lower trading fees on Binance and discounts on courses provided by CBF. 

NFT holders will also take part in tournament related voting polls and match predictions where top performers stand a chance to receive collectibles, prizes, and tickets.

Brasileirão Assaí will commence on Saturday, 15 April 2023.

Related articles

Recent articles