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Prominent trade increases global reach of the team. Messi Leads Argentina to the Round 16.
The 2022 World Cup in Qatar is the priciest event in history, with over $220 billion invested, more than 15 times the amount invested in the previous tournament. According to Bloomberg, investments from blockchain and crypto companies in sports-related marketing is expected to reach a total of over $5 billion by 2026. This opportunity opens the door to a great marketing campaign. Messi is the face of the new “Make it Count” film, offering 1,000,000 BGB in World Cup-themed prizes, plus Messi’s signed jerseys and a NFT starter set.
Following the Argentina vs. Mexico game during the opening round of the World Cup, Messi tied a personal record for annual goals. Furthermore, his outstanding performance has earned him the title of leader of the Argentina National team in the 16th round of the 2022 World Cup. Inspired by Messi’s spirit during the World Cup and his drive to reach new heights, Bitget is launching a new round of campaigns. After the company announced the partnership in October of this year, the “Perfect 10” campaign gained over 3.4 million views in just one month, setting another record.
Bitget, founded in 2018, is a well-known cryptocurrency exchange, ranked among the top 5 exchanges for crypto derivatives worldwide. Currently, it has more than 8,000,000 users and provides innovative services and products in social trading.
Regarding partnering with Bitget, Messi expresses:
“I’m grateful to Bitget for including me in the social world of cryptocurrency trading with such an exciting campaign. I like the “make it count” concept of Bitget’s brand film about leading the vision and charting new paths within the industry. Everyone should invest in protection and do so responsibly. It is important to take it seriously and implement a variety of protection measures.”
Gracy Chen, CEO of Bitget, comments:
“Partnering with GOAT, we are inspired to achieve the highest performance and the highest quality. The World Cup is the best time to remind ourselves of the importance and value of training for the moment to shine. We would like to celebrate the spirit of football in the crypto world and invest in the ecosystem, even in the toughest of times.
“Moreover, we can see the b3 trend expanding to other industries. We can see examples of blockchain technology being used to help athletes increase engagement in their community, such as NFTs, fan tokens and metaverse events,” adds Gracy.
Bitget, using sports activities to increase crypto adoption, is working to bridge the gap between Web2 and Web3. Although cryptocurrency adoption has grown in popularity among investors in the last few years, there are still questions and confusion (FUD) among the general public. To further encourage adoption and improve public understanding of cryptocurrency, the company has formed partnerships with credible sports/esports teams or players. Bitget has, for example, partnered with Juventus and most recently, Lionel Messi, the giant esports Team Spirit and its providers, PGL, which organizes international esports tournaments and other events.
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