- Boba Guys, a tea retailer in the US, has secured Solana Foundation for its loyalty rewards program.
- The company received $100,000 investment from Solana Foundation.
- NFTs and token-gated experiences will be integrated to deepen consumer engagement.
Popular US-based tea retailer Boba Guys has tapped the Solana Foundation for its loyalty rewards program, just a day after Solana launched the Saga, a crypto-first Android device. Boba Guys is aiming to strengthen its customer base and give back to customers through its Web3 rewards initiative.
Solana Foundation has invested a whopping $100,000 in Boba Guys. The high-speed, low-cost network of Solana will be used to integrate non-fungible tokens (NFTs) and token-gated experiences to generate consumer engagement.
Boba Guys Co-founder’s Statement
In an interview with the media, Boba Guys Co-founder Bin Chen said:
“People that come into our stores may not know a single thing about Web3, Solana, blockchain, or any of those things, just the same way that people that come into Boba Guys may not know anything about boba. We have that same approach with how we’re doing Web3.”
The head of commerce business development at the Solana Foundation also commented on the selection of Boba Guys for its loyalty rewards program, saying:
“Their vision for the future of cafes and retail is a model that could become the standard in the years to come. This collaboration will show how loyalty programs can be improved for both customers and retailers and create a path for other organizations to follow.”
Boba Guys is not the first retailer to embrace Web3 loyalty programs. Back in December 2022, Starbucks introduced its Odyssey program, which offered gamified Web3 experience to its customers.
Solana’s Price Performance
The news has not had much effect on the price of Solana’s native token SOL.
At the time of writing, the price of SOL had dropped by around 1.50% to trade at $24.43.
