eToro joins forces with Twitter to improve financial literacy


Key takeaways

  • eToro and Twitter have come together to promote financial education on the platform.

  • The $Cashtag feature allows Twitter users to see real-time prices for a wide range of stocks, crypto and other assets.

  • Since the start of the year, there have been more than 420 million searches for $Cashtags.

eToro and Twitter collaborate to increase financial awareness

eToro, the social trading and investing network, announced on Thursday, April 13th, that it has partnered with Twitter to encourage financial literacy.

According to the press release shared with Coinjournal, the alliance gives Twitter users the ability to quickly see real-time prices for a wide range of stocks, crypto and other assets when using the new $Cashtags feature.

eToro highlighted that Twitter users searching using a $Cashtag symbol currently see live price charts for a select few financial assets. Following the announcement of this partnership, the list of $Cashtags that produce live price charts will be substantially widened.

Twitter users would also be able to click through to the eToro platform to view more information on the asset and have the option to invest. eToro added that the partnership would cover $Cashtags representing a vast range of instruments on the eToro platform, from stocks and ETFs to crypto and commodities. 

Expressing his thoughts on this latest cryptocurrency news, Yoni Assia, CEO and Co-Founder of eToro said;

“Financial content on social media has provided education to many who have felt excluded by more traditional channels. Twitter has become a crucial part of the retail investing community – it’s where millions of ordinary investors go every day to access financial news, share knowledge and converse. As the social investing network, eToro was built on these very principles – community, knowledge-sharing and better access to financial markets. There is power in shared knowledge, and by transforming investing into a group endeavour, we can yield better results and become more successful, together.”

Over 400 million searches for $Cashtags this year

The social media platform added pricing data for $Cashtags in December of last year, and the feature has already been widely adopted. There have been more than 420 million searches for $Cashtags since the start of the year, with an average of  4.7 million $Cashtag searches a day

Chris Riedy, Vice President, Global Sales & Marketing at Twitter, commented that; 

“Twitter is what’s happening and what people are talking about right now. We believe real change starts with conversion, and finance and investing are a growing part of that conversation. We are pleased to partner with eToro to provide Twitter users with additional market insights and greater access to investment capabilities. Twitter will continue to invest in growing the #FinTwitter community.”

eToro is a social investment network that empowers people to grow their knowledge and wealth as part of a global community of investors. eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way.

eToro has been expanding in recent months. In August 2022, eToro completed the acquisition of fintech startup Gatsby following approval by The Financial Industry Regulatory Authority (FINRA). eToro acquired the fintech startup in a deal worth $50 million.

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