Google Updates Crypto Ad Policy Following Major Revisions


Google recently announced updates to its crypto ads policy, targeting Cryptocurrency Coin Trusts in the United States. The new policy is set to take effect on January 29, 2024, and is aimed at providing users with more reliable information and protecting them from potential risks associated with cryptocurrency investments.

Advertisers must obtain certification from Google to run the crypto ads for these products. This process is designed to ensure that the advertisers meet certain standards and enhance the trustworthiness of cryptocurrency related advertisements. The certification process will include a positive checkmark icon, verifying that the advertiser has met Google’s requirements.

Google also reminds advertisers that they must comply with local laws in any region where their ads are targeted. This policy applies to all accounts advertising Cryptocurrency Coin Trusts.

Additionally, Google has adjusted its policies regarding the advertisement of blockchain-based games involving Non-Fungible Tokens (NFTs). Ads for NFT games that do not promote gambling-related content are allowed, however, advertisers must fulfill certain requirements and obtain certification to run these ads. For advertisements promoting gambling-related content integrated with NFTs, advertisers need certifications compliant with Google’s Gambling and Games policy.

Lastly, Google is gearing up for the launch of its new Artificial Intelligence (AI) model, Gemini. The model comprises of three different sizes – Gemini Ultra, Gemini Pro, and Gemini Nano, designed for specific tasks and mobile device functions.

Google’s new certification demands and crypto ads policy demonstrate its commitment to responsible advertising, ensuring users are not exposed to any potentially harmful content.

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