Juventus, a top Italian football club, has recently joined forces with Zondacrypto, a cryptocurrency exchange based in Poland. This decision reflects the growing trend of incorporating cryptocurrency into football, showcasing the sport’s evolving relationship with the crypto industry.
The 36-time Italian champions have been expanding their involvement with Socios.com since September 2023. This partnership, established in 2018, aims to enhance fan interaction through the use of innovative Fan Tokens. In a similar move, Inter Milan, another leading Italian football club, recently ended their 26-year partnership with Pirelli and instead featured Socios as their shirt sponsor for the 2021-22 season.
The collaboration between Juventus and Zondacrypto will see the exchange’s emblem on the players’ jersey sleeves, blending tradition with cutting-edge technology in sports sponsorships. Zondacrypto, founded in 2014, has become a top regulated digital currency exchange in Europe, with over 1.2 million active users in Italy, Lithuania, Slovakia, Estonia, and Canada.
This partnership is a testament to Juventus’s commitment to providing their fanbase with more interactive and rewarding experiences, utilizing the unique opportunities presented by blockchain technology.
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