A recently published report by CapgeminiA consulting firm found that consumer curiosity about the metaverse is growing, and many are already reaping the benefits of immersive experiences.
Metaverse Attracts Consumer and Business Interest
The Metaverse The concept is being studied more extensively to determine the potential for investments. In a recent report, CapgeminiA consulting firm, revealed that the metaverse is gaining traction with both consumers and businesses. December 8.
The Report, titled “Full Immersion: How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations,” found that nine out of ten people have expressed an interest in the metaverse and how it may impact their lives. It was based on surveys of 8,000 consumers in 12 countries, and 1,000 organizations in the same countries. July And August.
The Report also showed that, while the metaverse is still in its infancy, many companies are already taking advantage. This This is due in part to consumers’ expectations that technology will soon shape the way they interact with businesses and with each other. 77% of them said they expected immersive experiences to transform this process. AdditionallySeven out of ten businesses believe that the metaverse could be the key to standing out in the corporate world. Other Companies are also confident that the market size of the metaverse will reach trillions of dollars in valuation.
Metaverse and Corporate Development
This Research on the metaverse and how it can be used to create immersive experiences may encourage companies to adopt a more functional approach than just advertising it. Charlton MonsantoThe global leader in immersive experiences Capgemini, commented:
According to the report, initial consumer interest in the metaverse, driven by major player investments, should be sufficient to encourage businesses to address the real issues around accessibility, privacy, ergonomics, security, and security.
The Report found that the majority of organizations planned to incorporate the Metaverse in the near future. TwoA third of the companies surveyed had a roadmap for integrating immersive experiences in the next two years, and 15% indicated they would make a presence in the metaverse within a year. HoweverMost companies have yet to invest in the metaverse. 56% of them stated that they don’t know how to go about it.
What What do you think about the metaverse and Capgemini’s Report on immersive experiences? Please Leave a comment in the section below.
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