Manchester, UK, June 30th, 2023, Chainwire
Manchester City and OKX, a leading crypto exchange and Web3 technology company, today announced that OKX is now the Club’s Official Sleeve Partner, in a multi-year agreement.
The OKX brand will appear on the left sleeve of both the men’s and women’s first team playing kits and on the left sleeve of the first team training kits. It will also be featured across further digital and physical club assets.
The partnership between Manchester City and OKX began in March 2022, with the OKX becoming the Club’s Official Training Kit Partner for the 2022/23 season. This partnership has allowed the OKX brand to be introduced to millions of football fans around the world through innovative Web3 experiences, such as the OKX Collective. Through this, fans can get up-close-and-personal with Manchester City players and OKX Ambassadors, such as Jack Grealish and Alex Greenwood.
The expansion of the partnership was unveiled at an exclusive reveal at the Etihad Stadium, where City Football Group Chief Executive Officer Ferran Soriano and OKX Global Chief Marketing Officer Haider Rafique spoke about OKX’s vision of reaching City fans around the world through the partnership. They also discussed the role Web3 technology can play in fan engagement and the creation of engaging, immersive experiences.
Ferran Soriano, Chief Executive Officer at City Football Group, said: “We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are driven by a passion for innovation. We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”
Haider Rafique, CMO at OKX, said: “The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership and in just a year and a half we have come a long way. We always intended to integrate with the sport and help the Club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.
The sleeve partnership brings OKX closer to City fans across the globe, and they look forward to collaborating to create unique, exciting and innovative engagements through Web3 technology. As the Club’s Official Cryptocurrency Exchange Partner, fans can expect amazing things every time they interact with OKX.
About OKX
OKX is a world-leading technology company building the future of trading and Web3. Its self-custody solutions include the Web3-compatible OKX Wallet, providing users with greater control over their assets while expanding access to DEXs, NFT marketplaces, DeFi, GameFi and thousands of dApps.
OKX partners with a number of the world’s top brands and athletes, such as English Premier League champions Manchester City F.C., McLaren Formula 1, The Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo. OKX is committed to transparency and security and publishes its Proof of Reserves on a monthly basis.
About Manchester City Football Club
Manchester City FC is an English Premier League club founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since gone on to win the UEFA Champions League, European Cup Winners’ Cup, nine League Championship titles, seven FA Cups and eight League Cups. Manchester City FC is one of 13 clubs comprising the City Football Group.
Under manager Pep Guardiola, Manchester City plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a 53,500 seat arena that City has called home since 2003. The stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a performance training and youth development facility located in the heart of East Manchester. This facility also houses the City Football Academy Stadium, where Manchester City Women’s Football Club and the Elite Development Squad train and play their competitive home games.
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Disclaimer
OKX IS NOT REGULATED BY THE FCA, THUS, PROTECTIONS SUCH AS THE FINANCIAL OMBUDSMAN SERVICE OR FINANCIAL SERVICES COMPENSATION SCHEME WILL NOT BE AVAILABLE. YOU SHOULD CONSIDER WHETHER YOU UNDERSTAND HOW CRYPTO WORKS AS THE VALUE OF YOUR ASSETS, INCLUDING STABLECOINS, CAN INCREASE OR DECREASE AND PROFITS MAY BE SUBJECT TO CAPITAL GAINS TAX. PAST PERFORMANCE DOES NOT INDICATE FUTURE RESULTS.
