Okx, one of the most prominent cryptocurrency exchanges, has declared the launch of its soccer-focused venture, labelled as “Okx Collective.” The Immersive venture is what you will get Jack Grealish, Rúben Dias, Ilkay Gündoğan and Alex GreenwoodThe stars of Manchester CityThe reigning Premier League champions.
Okx Launch the collective Okx metaverse
Sports teams and their players are increasingly likely to adapt metaverse platforms in order to provide new immersive experiences for fans. Okx, the largest crypto exchange by volume, will launch its metaverse venture, specifically for soccer fans.
A group of players has joined forces with the firm to support the reigning champions of the Premier League in creating a platform where supporters can interact with their stars, and to watch their activities off the pitch, they created the UK’s highest division soccer league. In the exchange stated in a press release that the collective will offer a glance into their lives, including exclusive content, workout music, and NFT-based digital experiences.
The ability to add further experiences to enhance and strengthen the relationship between clubs and their fans has been a hallmark of these systems. On the intersection between metaverse and soccer technology Haider Rafique, CMO Okx, commented:
Introducing our new metaverse, elite footballers are all about sharing in the endless possibilities that Web3 can offer and inviting followers to try it out first hand. Web3 can be bigger than any other thing that has come before it.
Notable Background and players
The players in the Okx Collective come from many backgrounds and make it possible to create a collective. Four Manchester City veteran content creators will be able to showcase their work on the platform. Ilkay Gündoğan, Jack Grealish, Ruben Santos and Alex Greenwood from the ranks of Manchester City women’s team. Grealish considers it a great concept to bring soccer into the metaverse, which will offer new perspectives for the game’s supporters. He stated:
Combining soccer and the metaverse brings soccer fans closer to the action and I’ve had a lot of fun bringing my digital identity to life with the help of the Club and Okx.
Greenwood pointed to this connection to the digital world and to the metaverse as a potential benefit to the ecosystem. She said:
We can talk so much about the evolution of soccer, and it seems that delving into this space would be the next step.
Various other European soccer clubs such as Real Madrid, FC Barcelona, and even leagues like the Spanish La Liga have already launched NFT and metaverse-based projects before, with mixed results.
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