Ubisoft, the renowned video game creator and publisher, has recently partnered with Cronos, an open-source blockchain network, to become a validator node on the network. This move is part of Ubisoft’s strategy to explore and expand its footprint in the Non-Fungible Token (NFT) gaming industry.
Ubisoft’s validator role will involve producing and verifying new blocks on the Cronos network and add to the decentralization of the blockchain system. The company’s Strategic Innovation Lab can help in advancing blockchain gaming, as per Cronos Labs, the organization behind the network. This partnership is not the first time Ubisoft has been involved with Cronos. Back in 2022, the gaming company took part in the Cronos Accelerator Program where it mentored startups.
Ubisoft is also actively prototyping and launching blockchain-based games, as well as investing in NFT projects. In 2021, it was the first major publisher to integrate NFTs into an existing video game by introducing in-game NFT items on the Tezos blockchain for its Ghost Recon: Breakpoint PC game. The company has also shown interest in NFT games such as The Sandbox and Sorare, as well as the Ultra crypto gaming marketplace based on Ethereum.
Overall, Ubisoft’s partnership with Cronos is an indication of the company’s commitment to the NFT gaming industry. Its validator role and involvement in blockchain ecosystems will help increase the reliability and decentralization of the blockchain system, as well as promote the development of blockchain-based games.